Today Google announced their “App Marketplace” which is a clearing house for Third Party Cloud apps. Apps in the marketplace integrate with Google’s own apps (Docs, Sheets, etc…) and use Google’s single sign-on technology. They already seem to have a lot of partners….
![[Google+Apps+Marketplace+launch+logos.png]](http://1.bp.blogspot.com/_jSdgG4-DeNE/S5aaVXPTh3I/AAAAAAAAARk/uSzfJuQwUkY/s1600/Google%2BApps%2BMarketplace%2Blaunch%2Blogos.png)
Honestly I’m hesitant to post on this because it’s a really big deal and I don’t want to sound like a fool later on. But since I think it is that important I decided to throw caution to the wind.
Here’s the thing: Google is making it’s move to reinvent computing with this
The process that started with Gmail and is clearly headed towards the ChromeOS takes shape with tonight’s announcement. Not because of what’s being said publicly but because of what we can infer is being said behind closed doors.
These companies aren’t going to jump in with both feet without certain guarantees from Google. Guarantees regarding the amount of resources Google is putting behind this platform. To get this many partners Google had to commit to taking the corporate market seriously and that is what makes this important.
At the same time it means Google has proven itself enough to be a viable competitor. With a few big wins like the City of Los Angeles under their belt Google can go to corporations and say “you can trust us” and have a chance of being believed.
Which brings my logic full circle. Tonight is when Google stops using Cloud Apps as a distraction to hammer Microsoft with and actually starts making a business out of it. Which means tonight could very well mean the beginning of the end for Windows.
I’m not saying that will happen. It could still go either way. But I’d be far more willing to bet on Google tonight than I would have been this morning.
Addendum: I see a lot of bloggers comparing this to Apple’s app store but I think that’s unfounded. What makes this different is that each of these companies is having to put resources into hosting their apps. Meaning they are putting more into this than just writing the app itself (which in turn means they’ll expect Google to reciprocate)