I made a vow from the beginning of this blog not to cover or even mention politics (I still need to make a post on the reasons for that). But the truth is I'm fascinated by the topic. I've always been interested in anything that involves strategic thinking and politics is the very definition of that. So while I may not mention it I do keep my on on that world.
While I was switching between CNN, Fox News and MSNBC tonight one of the CNN commentators said something fascinating to me. Something that fell more in the realm of tech than it did in politics which is why I decided to post it.
She theorized that the tide was turning against Obama and she based that on tracking from Yahoo that indicated most Clinton searches were on policy issues while most Obama searches were related to various scandals. I don't know if her assumption is true but its fascinating to think about search engines as a political gauge. If you think about it, since an IP addresses can be traced back to its general area of origin search results could prove to be one of the most powerful indicators in a Politician's arsenal.
A politician could check various search results and tell exactly what their weaknesses are not only in the country but in a state, congressional district or even individual neighborhood. They could literally use that information to target speeches to individual campaign events by checking search results within 5 or 10 miles of the event itself. It could very well become the most powerful statistic available to them.
I wonder if any of the candidates have tried to get their hands on that info yet. If they haven't, they probably should.